The company has also been known to send candidates a friendly follow-up email containing a link to its “Have a Great Day!” playlist after they apply for a job. It’s a simple but effective way to make them smile, while also confirming receipt of their application.
Playlists aren’t the only way to make your job offers and onboarding process more interesting and get candidates excited to accept the role.
Tech marketing company HelloWorld, formerly ePrize, once made a job offer over Instagram. The candidate in question had previously interned at ePrize, but the company wasn’t sure if a full-time position would be available for her when she graduated. And since the former intern still followed ePrize on Instagram, the team decided to let her know the good news via a platform she was highly engaged on.
The job offer post included a picture of two smiling employees holding up a sign asking the candidate to join the team, and tagged her in the post to ensure she was notified. They also shared the post on Facebook and Twitter, so she couldn’t miss it!
Posting the job offer on Instagram wasn’t just a fun way to catch the candidate by surprise. It also aligned with the brand’s core values.
“Our strategy as a company is always to reach consumers where they spend the most time—and to create special one-on-one connection,” one ePrize employee told Mashable. “To practice what we preach, we wanted to create a fun surprise and delight experience for a future team member and start her marketing career off with a few Likes.”
The fun can extend beyond the job offer letter itself. At financial services firm The Motley Fool, the hiring team sends new “Fools” a questionnaire when they make a job offer to learn about the candidates’ hobbies and interests.
This doesn’t just give the team a deeper understanding of the person’s personality. It also helps them get creative with picking out a welcome gift! When a new recruit arrives on their first day, they discover their desk is decked out with things they love.
With a little creativity and a lot of fun, you can make the job offer process even more rewarding and engaging for everyone involved.
Look for interesting ways to make your job offer stand out from others a candidate might have received to ensure you get the “yes!” you want to hear. Make new recruits feel welcome from the word go by emphasizing that they’re joining a great team, and get the whole team involved in the build-up to the employee’s first day. This can have a huge impact on retention and job satisfaction, creating employees who genuinely love what they do and where they do it.
(And if Spotify’s playlist has got you feeling musical, check out these songs that every recruiter can relate to!)
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