There’s no denying how video interviewing tools can transform recruitment. Hiring can become much more streamlined, enriching, and interactive. We measure their key impacts and look at three vital trends in video interviewing.
Trends and the road ahead
Undoubtedly, video interviewing is a game-changer for modern recruitment. What’s more, 2019 will witness several new adoption pathways and wider acceptance, with recruiters asking for recommendations via video reference checking. Further, a plethora of new video interviewing tools will make implementation simpler and more seamless.
Recruitment and Onboarding Tools – Usage Trends 2018-19
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Today, tech-giants like Twitter, Apple, Facebook, and Google are already using videos as part of their recruiting strategy. In fact, even if you’re a smaller business, it makes sense to deploy video interviewing tools, given that it helps recruiters better assess a candidate’s focus, confidence, skill, and overall experience levels.
Let’s begin by discussing what’s driving this trend and evaluate its key facets.
What It Is – and Why You Need Video Interviewing Tools
Video interviewing, in its simplest sense, is the process of conducting interviews through video technology remotely. There are two common ways to do this – a pre-recorded session, which the candidate submits to the recruiter, or, a two-way dialogue that’s live and actioned via webcam.
Here’s why this so effective and deeply relevant for fast and sophisticated hiring cycles:
- Addressing scheduling challenges – When you are looking at bulk hiring scenarios, scheduling is always a recruiter’s nightmare. Video interviewing allows the hiring team to create a question bank and send out the same to multiple candidates. Each applicant can record their responses, at their convenience – and recruiters can go through these videos whenever conducive.
- Offering passive candidates, a smarter alternative – One-way video interviews cut through the tedium of long questionnaires, and candidates who might have skipped a job-posting, can now easily spare 10-15 minutes and share their responses.
- Removing fiscal or locational bias – Video interviewing tools open up a large window of possibility for recruiters, offering access to the best talent, regardless of geographies, or the inability to fly-in a possible applicant.
- Refining the interview process – With video interviewing, recruiters can remove the need to go through each and every initial interview in person, and simply zero in on the most fitting candidates for the face-to-face round.
Having established all the impacts of video interviewing, let’s now head into the primary trends for 2019, in this space.
New technologies, deeper application
The 2018 Institute of Student Employers Annual Survey, revealed that today 49% of its respondents use video interviewing tools as a screening mechanism, even as only 39% continue to use telephonic conversations as part of their recruiting process.
Interestingly, a Financial Times article suggested that robot interviewers were on the rise, creating an error and bias-free recruiting landscape. The interview bot can constantly pose a set of questions – without the need for breaks or the possibility of errors – garnering the best answers through a variety of platforms and devices, such as phones, laptops, desktops, and tablets.
Briefly then, these are the top three trends:
- Enriched skills assessment – If you’re a recruiter trying to test a candidate’s abilities for a very specific role, it’s now possible to ask the candidate to action a test case, record his/her approach towards solving the challenge, and share this with the hiring team. For outstation/remote location hires, this is clearly geared to make a major difference.
- Extensive application of AI – In all honesty, candidates are not always candid about their skills, abilities, and past experiences. AI will now make it possible for recruiters to read facial expressions, and other minutiae, in order to better understand an applicant’s sentiment and self-confidence. This will help companies hire only the best talent.
- Creative job-postings – the days of dull and exasperatingly boring job postings are now over. The video will play an integral role, where recruiters can post new opening and invite video responses. Powered by CRM platforms, social media cross-linkage, and other tools, the entire hiring process will now be more engaging, interactive, innovative, and meaningful for both recruiter and applicant.
“Wouldn’t it be cool if you could tailor video content to a particular pool of applicants, or relate it directly to the skills and expectations you have for a particular position at your company? Now it’s easy. You can show candidates exactly where they’ll work. You can interview their direct supervisors and let them talk about the job,” suggests Benjamin Nowak, Founder & CEO at Cinamaker, a mobile-first video creation app.
These are among the critical trends for video interviewing, in the new year. Remember, with hiring becoming increasingly competitive, and candidates’ more experience-conscious, recruiting teams must look for new strategies and models. Video interviewing tools are at the center of this change.