You will find millions of articles online which guide you on the things you should be doing for improving or growing your blog.
But all these suggestions can help you only if you’re working in the right niche.
While getting started with your blog, selecting your niche is the most important decision as it is the foundation on which your online career will grow.
Most of the new bloggers end up writing on wrong topics and don’t get the results they seek.
No matter how impressive your content or marketing is, unless people are looking for the solution you are offering to their problems, you’ll not get visitors.
Here are some tips that will help you to choose the perfect niche for your blog:
- Study your competition
One important point to be considered is the level of competition that your niche has.
There are tools like SEMrush that provide you with the competition and traffic details for a specific keyword.
Here’s a snapshot of SEMrush analysis for the keyword “Travel”:
Sometimes, you have two or three different niches in mind that can suit your skill sets.
Choosing amongst these niches can be confusing. With the help of tools like SEMrush, you can analyze the level of competition choose your niche accordingly.
2. Analyze the profitability
Before choosing your niche, make sure that you analyze how profitable your niche is.
Don’t hurry to make a decision that you might regret in future. Different keywords and niches have different demand and search traffic.
Check out Google trends to analyze the search trend for specific keywords. It creates a complete trend graph for your keyword and you can then choose your niche accordingly.
Here’s a Google trends graph for the keyword “Digital Marketing”:
It is evident from the above result how the search term “Digital Marketing” has become popular in the past few years. You can even compare the search trends for different terms to arrive at the decision regarding choosing your niche.
3. Write what you’re passionate about
No matter how many skill sets you have, you’ll always end up writing the best only for the skills/topics that you’re passionate about.
If you’re a musician and you think that you’ll write about digital marketing because it’s highly popular, you’re probably going in the wrong direction.
No matter what your niche is, if you have the zeal to share your experiences and information with people, they will keep visiting you for more.
4. See if your niche is too limited
It is no longer a secret that working on niches works. There are people out there who want solutions to their specific problems.
But sometimes, choosing a niche that’s too limited may not work in the long run.
A topic that interests people of only a specific location, or a topic that only a few people know about can limit your reach.
Moreover, making your content reach the target audience may also be challenging.
Blogging is a long term affair and your whole career will revolve around the niche that you choose.
Make sure that you choose something that you want to research and write about for not just today, but for many years to come.